Programme

We hope to arouse your interest with our conference programme for the 17th of November 2011 and request early registration in order to provide sustenance.


1. Introduction
Host: Dominique da Silva (Bachelor of Communication Management)
Pia Niehues (Bachelor of Communication Science)

10:30 to 10:45 Opening
10:45 to 11:00 What is Social Media Marketing?

2. How does Social Media influence the Career Decision?
Robert Marzell (Master of Economics)
Otto Pompe (Sociologist M.A.)

11:00 to 11:30 Social Media and Career Decisions

3. “Academic Selection and Information Behavior on the Web “– Presentation of the EDU-CON Study 2011
Dr. Gertrud Hovestadt (Director EDU-Research)
Kristina Jäger (Bachelor of Arts)

11:30 to 11:45 The Generation of ''Digital Natives'' as a Target Group
11:45 to 12:15 Interactive: How digital are you?
12:15 to 12:45 Results of the EDU-CON Study 2011
12:45 to 13:15 Open Discussion

13:15 to 13:45 Lunch Break

4. Strategies for Higher Educational Marketing (Part 1)
Michael Schulte (Bachelor of Design)
Jens Wösten (Bachelor of Computer Engineering)

13:45 to 14:15 The Role of Design in the Social Web
14:15 to 15:00 Measuring Social Media Campaigns

5. Strategies in Higher Educational Marketing (Part 2)
Dr. Peter Stegelmann (Managing Director EDU-CON)
Gina Kunk (Apprentice in Media Design)

15:00 to 15:30 Instruments for Higher Education Marketing
15:30 to 16:00 Challenges and Approaches to Solutions

6. Final Part
Dr. Peter Stegelmann (Managing Director EDU-CON)

16:00 to 16:45 Outlook for Higher Education Marketing
Starting 17:00 Concluding the Evening together

Conference 2011

Location

Registration

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